SOCIAL STRATEGY & COPY - 2025
An international lifestyle and fashion brand built around storytelling, cultural collaborators and considered objects. Account managed at L+M Agency, Madrid.
Role: Junior Account Manager
The Brand
The 246 is an international lifestyle brand that sells considered objects alongside editorial stories — collaborating with artists, designers and cultural figures across Europe and the US.
My Role
As part of the account team at L+M Agency, I managed content calendars in alignment with product launches, wrote bilingual copy for Instagram and newsletters, and supported influencer and collaborator liaison.
The Challenge
Maintain a consistent, elevated brand voice across social platforms and newsletters, balancing product storytelling with cultural relevance.
The Approach
Lead with a story, not a product. Every post, caption and newsletter was written to feel like an extension of the brand's editorial world—curious, warm and culturally aware
What I Did
Social media strategy and content calendar management.
Instagram copy.
Newsletter copy & editorial curation.
Visual direction and art direction support.
Reporting and performance analysis.
Brand Voice
Editorial.
Every caption, newsletter, and communication reads like a byline: story first, product second.
Warm.
Speaks to the reader like a trusted friend (with exceptional taste.)
Elevated.
Employs cultural references and considered language- never too casual, never cold.
Social- Instagram
Caption: The 246 book: our first twelve stories bound together, each copy wrapped in a one-of-a-kind artwork by Marius Melissas. A piece to keep close.
Context: Written for a limited edition product launch, leading with story and craftsmanship over price or availability.
Caption: Our conversation with Vincent Van Duysen. If you spend time with Vincent, you can be sure you'll leave filled with energy. There's an undeniable lust for life that radiates around him — a deeply rooted passion for beauty, natural materials, and new challenges.
Context: Written to introduce a collaborator — foregrounding personality over credentials, consistent with 246's editorial voice.
Newsletter
Excerpts: Natural, tactile, sculptural. Our limited-edition series, The Drops, are true objects of desire.
The pieces carry the signatures of our two worlds—Vincent's purity of form and love for honest materials and our 246 sensibility for objects that feel intimate, quiet, and meant to be lived with every day.
Small in scale yet powerful in presence.
Context: Newsletter written for the launch of The Drops—a collaboration with architect and designer Vincent Van Duysen. Written to position the product as a symbolic object, not just decor.